With ActionTrack you can design, create, and launch various outdoor or indoor experiences – for learning, events and travel – using your own content and look & feel anywhere around the world!

What is ActionTrack?

ActionTrack experience platform consists of a licenseable web tool and a free-to-use mobile application. As an ActionTrack licensee, you can create and manage your activities and their visual look using your personal web tool – no programming skills are required at any stage of the process. Whether you are looking for entertainment or practical mobile solutions, ActionTrack is your best choice!

ActionTrack offers …

… of location-based experience platforms out there.


ActionTrack platform suits events of any size, and it is the preferred solution of the largest corporate event organizer network in the world, Catalyst Global.

Make your events exceptional

Whether the theme of your event is rewarding employees, team building, a treasure hunt, a festival, a competition, or just a relaxing post-meeting activity, ActionTrack keeps people informed, in motion, and in a great mood.


ActionTrack offers on-site and off-site learning for both school and corporate environments. ActionTrack is currently used in all levels of education in Finland.

Bring fun and passion into education

ActionTrack is a location- and context-aware learning platform that supports any pedagogical approach. ActionTrack complements class activities, field trips, lectures, physical education as well as training events.


With ActionTrack it is easy to create various custom tours, interactive area guides, adventure games, and engaging experiences for travelers and visitors.

Offer unforgettable experiences

With ActionTrack you can turn the discovery of local points of interest into an unforgettable experience. You can create bike trips, audio guides, games featuring local attractions or recreate the historical events on selected locations.


ActionTrack is an engaging platform for advertisements and marketing campaigns. Consumers not only get informed, they also get involved.

Engage your customers

ActionTrack can link cross-media content, such as web pages, print media and TV broadcasts, into a seamless campaign in which consumers are eager to learn more, to express themselves and to win.


Activity examples

Whiz of Quiz

Whiz of Quiz

Whiz of Quiz mixes several subjects, and presents questions of various difficulties (1-4 points). A new magic word letter appears on the map every 5 points, and the user needs to solve which word the letters form to finish the game. The fastest wins.



Find ancient treasure casks. Collect energy for your clans. Activate treasure caves with the energy. Conquer the treasure caves (first clans win). Perform special assignments. Earn personal and clan bonuses. Plan, collaborate, execute, outsmart others & win. Real world as the game board!

Memory Game

Memory Game

In Memory Game the user needs to find pairs of images by finding and scanning QR codes. The user needs to scan two codes with the same image in a row to find a pair. The user completes the game by finding all 12 pairs. The fastest wins.

Escape from Martians

Escape from Martians

Eliminate 12 monsters from Mars and escape with their spaceship – The fastest clan wins. Perform special challenges to earn points and cards for eliminating or challenging monsters. Plan, collaborate, execute, outsmart others & win – Several teams need to play together as a clan. The game is fast to setup anywhere and it can be customized with various challenges.

Customer testimonials

Customer examples

ActionTrack features

  • Indoor activities
  • Outdoor activities
  • Location-independent activities
  • GPS checkpoints
  • QR code checkpoints
  • Google/Apple Maps
  • Custom maps
  • Custom paths
  • Unlimited routes
  • Clans
  • Hidden content
  • See teammates on map
  • Interactive stories
  • Guidance with a map
  • Guidance with an arrow
  • Multimedia editor
  • Virtual objects
  • Points and versatile scoring
  • Dynamic content
  • Controller-to-user chat
  • Time limits
  • Collaboration (remote)
  • Appearing nearby objects
  • Copy-paste content
  • On-line activities
  • Off-line activities
  • Password protected activities
  • Real-time monitoring
  • Results and statistics
  • Activity data export
  • Over 20 languages
  • Video support
  • High-performance native apps
  • Clan & activity chats (for users)
  • Virtual conquer challenges
  • Live evaluation & feedback


Established in 2010, Team Action Zone is a Finland-­based innovation leader that provides cutting-edge mobile solutions for location-­based activities. Built upon the success of the first, award-­winning products, TAZ created the multi­purpose ActionTrack platform that allows TAZ customers to develop various location-based activities with an easy-to-use graphical web tool. TAZ ActionTrack platform is available for licensing worldwide in several customer segments, including education and training, travel and resorts, event organizers and advertising agencies. As of 2018, TAZ ActionTrack has been used in more than 50 countries.

Contact us!

TAZ team members have firstname.lastname@taz.fi email addresses in use. TAZ key contacts are listed below.

Kari Laurila
Kari LaurilaCEO
+358 50 483 5876
Tommi Haakana
Tommi HaakanaSales
+358 400 411 407
Technical support
Technical supportRnD